Advertising and government communications

An overview of the general principles of Victorian Government communications, requirements under legislation, advertising regulations and governance arrangements.

All Victorian Government advertising and related communications must be effective and demonstrate fairness, equity and probity.

Making communications as accessible as possible so that all Victorians have equal access to Victorian Government information.

Victorian Government departments and agencies must follow these guidelines when entering sponsorship arrangements.

Guidelines on legislative requirements for 'authorised by' statements on all Victorian government television, radio and other advertising.

Annual advertising plans and reports, providing an overview of government advertising expenditure.

This policy aims to mitigate the risk of defamation and provide protective measures to support the safety and wellbeing of Victorian Public Sector staff utilising social media in their work.

A practical guide for Victorian Government departments and agencies to comply with the Social Media Operational Policy.