Packaged liquor licence

Key features

Sell alcohol in sealed containers (for example, bottles of wine, 6-packs of beer) for customers to take away and drink elsewhere.
Offer free tastings at your venue.
Cannot sell alcohol to drink at your venue.

Trading hours

This licence allows you to trade:

Monday to Saturday, 9 am to 11 pm
Sunday, 10 am to 11 pm
ANZAC Day, 12 noon to 11 pm
no trading on Good Friday and Christmas Day.

You can apply to trade outside these hours, but permission is only granted in exceptional circumstances. Contact us for details.

Apply at least 11 weeks before you need a licence. Your application may take longer if we need more information or if there are objections.

Who this licence suits

This licence suits:

bottle shops
supermarkets
gift shops
butchers and delis
small grocery stores.

Application fees

You need to pay a non-refundable application fee when you apply.

If your floor space is:

zero to 750 square metres, the fee is $1,681.
more than 750 square metres, the fee is $2,773.70.

Read about liquor licence annual renewal fees.

Before you apply

Complete these steps before you start your application.

Some business types do not need a liquor licence if they meet strict requirements.
These include:
- bed and breakfasts (including short stay accommodation)
- cruise ships
- butchers
- florists and gift services
- hairdressers and barbers
- hospitals, residential care services and retirement villages.
If you have one of these business types, check if you need a liquor licence.
You must meet every requirement to get the exemption.
If your floor space is more than 750 square metres, you need to do a community impact assessment.
You must do this before you apply.
Floor space includes areas of your business that customers can access, not including offices and storage areas.
Use the community impact assessment form.

Community impact assessment for a large packaged liquor outlet
PDF 555.75 KB

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Only an authorised person can apply for the licence. This depends on who is applying.
If you are applying as:
- an individual, you must apply for the licence yourself (on the form this is called a 'natural person')
- a company, a current director or someone the board has officially authorised to sign documents must apply
- an incorporated association, an executive committee member must apply
- a partnership, a partner must apply (partnerships can only be made up of individuals).
Have these details and documents ready:
- business name
- trading hours
- proof of required training – either a certificate of completion or booking confirmation
- red line plan that shows where alcohol will be sold
- floor space – total area where alcohol will be sold (in square metres)
- alcohol management plan, if you will be delivering alcohol
- community impact assessment, if your floor space is more than 750 square metres
- credit card details – to pay the non-refundable application fee (Visa or Mastercard).
The form will ask you to declare that you have the right to occupy the venue. You must have a property title, lease or other legal document that gives you the right.
You no longer need to upload a council planning permit with your application. Instead, upload the LCV new licence or permit planning document when the form asks for a planning permit. This is a temporary step until we update the form. You can upload a planning permit instead, if you have one.

LCV new licence or permit planning document
PDF 112.91 KB

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Apply now

Complete the application form on the Service Victoria website.

It takes about 40 minutes to complete.

Get help with unfamiliar words and details in the application form.

Apply now

After you apply

Service Victoria will email to acknowledge your application, including a receipt for your application fee.

Liquor Control Victoria will then review your application and email if we need more information. This may take a few weeks.

We send your application to Victoria Police and the relevant local council. This gives both a chance to object to your licence if they have concerns.

Victoria Police may contact you about your application.

We will email you if:
- your application has missing or incorrect details
- we need additional information to help us assess the risk of alcohol-related harm.
Make sure you respond to any request by the date we give in the email.
If you do not, we may refuse your application – you will lose your application fee.
We’ll email you with instructions on when and how to submit your newspaper advert.
The advert lets the community know about your application and gives them a chance to have their say.
You must advertise:
- in a physical or online newspaper that circulates in the same local area as your venue or Victoria-wide.
- on the dates we specify in our email
- using the template in our guidelines:
Guidelines for advertising packaged liquor licence applications
PDF 34.57 KB

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We’ll email you instructions on when and how to display your public notice for 28 days.
The notice lets the community know about your application and gives them a chance to have their say.
When displaying the notice at your venue, you must:
- use our public notice template
Public notice
PDF 303.56 KB

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- place it where people walking past can easily see it
- display it during the dates we tell you.
After your public notice goes up, the community has 30 days to object to your application.
They must explain how the licence could negatively affect the area’s amenity – for example, noise or disruption to their quiet enjoyment of living there.
If we receive any valid objections, we’ll contact you to respond.
For example, if someone raises a concern about noise, you could explain how you plan to manage it.
We’ll take this into account when we assess your application.

When you get your decision

It can take about 9 to 11 weeks to get your decision.

It may take longer if someone objected to your licence or we needed to ask for more information.

We email to advise that we are granting your licence.
The email tells you how to sign up to our Liquor Portal.
It's important that you register. It's where you can:
- access your annual renewal notice
- download a copy of your licence and red line plan
- manage your notifications
- update contact details and other actions.
Find out how to manage your licence.
Stay compliant
Be aware of your obligations under the law and as a licensee.
There are serious penalties if you do not comply.
Find out how to stay compliant.
You can appeal the:
- decision to grant or refuse the licence
- details of the licence, for example, the licence conditions or red line plan.
When to appeal
You must appeal within 28 days of receiving the licence decision.
How to appeal
1. Complete the internal review application form. It has details on the reasons for appeals we can accept.
Internal review application
PDF 1.56 MB

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2. Send the form to us either by:
- Email: secretariat@liquor.vic.gov.au
- Mail: Liquor Control Victoria
  GPO Box 4356
  MELBOURNE VIC 3001
3. We will email you with next steps. This may take a few weeks.

Business & the workplace

Updated 22 September 2025

Packaged liquor licence

On this page

Key features

Trading hours

Who this licence suits

Application fees

Before you apply

Apply now

After you apply

When you get your decision