A remote seller's licence allows people or businesses to sell alcohol to people not currently on the licenced premise. This includes sales over the phone, via the internet or through an app, and delivered to customers to consume off-premises.
The remote seller's licenced premises is where the liquor is supplied from, such as the warehouse where alcohol products are shipped from. You may know this as a fulfillment centre.
Apply for your licence
To apply, please download and fill out the remote seller's application kit. The application kit provides instructions on how to complete your application.
Please lodge liquor licence applications at least 9–11 weeks in advance. The time taken to process your application will vary depending on a range of factors including the complexity of the application and any objections which may be raised.
Information needed in your application
As you prepare your application you need to gather the following information:
- local council planning permission
- confirmation of trading hours
- compliance with required training
- red-line plan
- declaration of right to occupy premises
- alcohol management strategy (if required).
Local council planning permission
As of 14 January 2025, remote seller’s licences no longer need a planning permit for a liquor licence application. But, you still need to provide proof that your business is exempt from planning requirements.
When submitting your application, you will need to attach the below document. This document will help you meet the planning submission requirements.
If you do not submit this document with your application, it may cause delays.
Trading hours
Off-premises requests can be taken at any time. This means that a person can place an order for liquor on a remote seller's website at any time.
But the liquor can only be packed and delivered during certain hours, as set out below.
Liquor can be picked and packed:
- 9 am to 11 pm Monday to Saturday
- 10 am to 11 pm Sunday
- 12 pm to 11 pm on ANZAC Day
- any time on Good Friday or Christmas Day if agreed by the liquor regulator on your licence.
Orders can be delivered:
- 9 am to 11 pm Monday to Saturday
- 10 am to 11 pm Sunday
- 12 pm to 11 pm on ANZAC Day
- no delivery is allowed on Good Friday or Christmas Day.
More information on public holiday trading restrictions is available.
Training
As a licensee you and your staff need to complete and hold various training certificates. Please see the Responsible Service of Alcohol training page for more information.
Right to use the premises
For a licence to be issued, you need to show you have the right to occupy and are able to operate out of your intended business location.
This is called a right to occupy the premises and it can be demonstrated by:
- your lease agreement
- proof that you own the property
- another legal arrangement.
Include your declaration of the right to occupy your premises as a part of your application.
Red line plan
Your red line plan defines the area where alcohol can be supplied. For a remote seller, supply is defined as the picking and packing of alcohol. Your red line plan needs to be included in your application. The Red line plan page has information on how to create and change your plan.
Shared warehouses
If you are sharing a warehouse or fulfillment centre, you need to show the areas of the warehouse that will be used to pick and pack your orders.
You do not need to show the areas used only for storage. You do not need to show where orders are placed for pick-up.
Multiple licensed premises
Remote sellers can apply for more than one licensed premises. If you intend to fulfill orders from multiple premises, you must provide details and plans for each location in your application.
You will be required to display your application at each premises. Your application will also be referred to Victoria Police and the local council for each premises.
Alcohol management plan
If you offer delivery within 2 hours of an order being placed, or do liquor promotions, you must have an alcohol management plan. This plan details ways you will reduce the harm associated with supplying liquor this way.
Find out what you should include in your alcohol management plan.
Application fees
There are costs associated with applying for your liquor licence. Please see the Liquor licence application fees page for information.
When you have your licence
If your application is successful you are obligated to abide by the terms of your liquor licence.
Information on how to be compliant with the terms of your liquor licence is on Licensee obligations section.
You can also change, transfer or give up your licence.
Recordkeeping
Remote seller's licensees need to keep records of their deliveries. See the page Failed packaged liquor deliveries for more information on what you need to do.
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